कीपिंग इन touch

Below is a copy of an infomail I receive from Scott Bywater, who I subscribe to for copy writing ideas. I have placed this information on the blog as it is parallel with the service I provide. I conduct telephone campaigns on your behalf to your database for cleansing or product marketing purposes. The importance is shown below of having the correct contact information.
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There is a saying in marketing circles that "the money is in the (customer) list"

But when I suggest people keep in touch with their prospects or customers, the big thing I commonly hear is: "But I don't want to annoy them" Well, I recently came across a handy piece of information when reading one of Dan Kennedy's books: "A Customer (or prospect) loses about 10% of its value every month it is neglected" Stop and think about what this means for a moment. If you spend a bundle attracting a prospect or customer, and don't stay in touch with them, 11 months from now they'll be worth as much as the random names pulled from the white pages. The key: stay in touch with your customers or like most databases, yours will end up worthless. And make it interesting, informative, entertaining & commercial. Sure, you may annoy the minority. For instance, when I first started writing this daily email I was worried that I might annoy people. And I know for a fact that I do. But I also know that I make more. And the positive feedback I get – both personally, and to my bank balance - is certainly worth it. Truth is, you're far better off annoying the minority in exchange for the raving fans you will generate... than you are trying to avoid annoying anyone and have them forget about you.

Makes sense, right?

For instance, since I have had kids I have found it tough keeping in touch with people and some of my friendships have dropped off a little. Obviously, if I was to jump on the phone with my friends (or send them a letter) every day or two, we would have a closer relationship.
And it's the same with your customers. Of course, you don't have to contact them daily. You can do it weekly or monthly. But at the end of the day, you've got to do it.

It takes discipline. It takes time. And while I can help you get people to put their hand up and express their interest in your services (such as the first lesson of http://www.morecustomersmadeeasy.com

Only you can consistently keep in touch with them. In the words of the late Jim Rohn: "Easy to do, easy not to do" But it will make a heck of a difference to your bottom line. All for now, Scott Bywater

About Scott Bywater
Scott Bywater is internationally recognised as a leading copywriter & marketing expert. As the owner of Copywriting That Sells, Bywater both consults to clients and has a handful of products that help business owners and entrepreneurs get more QUALIFIED customers, increase the ROI from their advertising and generate leads.

Copywriting That SELLS
Suite 21, Seabridge House
377 Kent Street
Sydney NSW 2000
1300 88 21 91